Want to make more money online? You really need to read about a social media audit. It will  help you figure out what’s working, what’s not, and how to improve. In this guide, we’ll walk you through what is a social media audit, break down the process step by step, share a real social media audit example, and introduce a powerful private story viewer to make it even easier.

What Is a Social Media Audit?

A social media audit gives you a clear picture of how social media is working (or not) for your business. It involves looking at important data to review your current social media strategy. This includes things like your audience’s demographics, engagement, locations, and how well your campaigns are doing.

The audit checks things like impressions, comments, likes, shares, and other interactions. It also shows which posts are getting the most attention and which groups of people are engaging the most. 

Why a Social Media Audit Matters

A social media audit is super helpful for improving your online presence and making sure your social media efforts are actually working. Here’s why it’s important:

1. See What’s Working and What’s Not
It helps you figure out what your audience likes the most. 

2. Strengthen Your Strategy
When you know what’s working, you can do more of it.

3. Connect Better with Your Audience
An audit helps you understand where your followers are from, their age, interests, and how they interact with your posts. 

4. Find New Growth Opportunities
By looking at how your social media is performing, you might discover new ways to grow. 

5. Save Time and Effort
Without an audit, you might waste time on strategies or platforms that aren’t getting results. 

How to Do a Social Media Audit: Step-by-Step Guide

Running an online business can be competitive, but doing a social media audit helps you stay ahead. Let’s say you run an online beauty salon. Here are the steps you can take:

1. List all the platforms where your beauty shop is active, including Instagram, Facebook, Twitter, and any others. Make sure you check both active and inactive accounts where your audience might be engaging.
2. Review your profiles to make sure your photos, bio, and contact info are up-to-date and consistent. For example, a new mom should instantly know you offer time-saving beauty solutions like a 10-in-1 beauty kit.
3. Look at likes, comments, shares, and interactions. See if posts about quick beauty hacks or time-saving products get more engagement. Focus on the content your audience loves.
4. Check which posts got the most engagement. If tutorials or product showcases are doing well, create more of that content to keep your audience interested.
5. Use analytics to understand your audience’s age, location, and interests. If most of your followers are new moms looking for fast beauty solutions, tailor your content to highlight how your products can save them time.
6. Find out when your audience is most active. New moms may engage more in the evenings or on weekends, so post during those times for maximum reach.
7. See what your competitors are doing. What’s working for them? Look for opportunities like influencer partnerships or using more video content.
8. Based on your findings, set goals and create an action plan. If your 10-in-1 beauty kit is getting the most engagement, post more about it. Consider offering influencers discounts or free products to promote your brand.

Social Media Audit Example

Here’s what a social media audit might look like for an online beauty salon:

Brand: Beauty Shop for Busy Moms
Platforms Audited: Instagram, Facebook, TikTok

Findings:

• Instagram Reels showing your 10-in-1 beauty product get the most engagement.
• Facebook posts about skincare tips don’t reach many people.
• Best times to post: Weekends, between 2 PM and 4 PM.
• Influencers who are new moms and use your products get a lot of positive comments.

Action Plan:

• Focus more on Instagram Reels and videos that show how your 10-in-1 beauty kit helps busy moms save time.
• Post less on Facebook and focus more on Instagram where your audience is more active.
• Reach out to influencers who are moms and already use your products. Offer them a discount or free product in exchange for promoting your shop. This will help spread the word and bring in new customers.

How to Do a Social Media Audit Privately with Peekviewer

What if your main competitor is selling a lot of products to your target audience, like busy moms, and you can’t see their strategy because they’ve blocked you? That’s where Peekviewer comes in. If you’re wondering how to conduct a social media audit,this great tool helps you keep an eye on competitors without them knowing.

Peekviewer lets you check out stories, posts, and more, all without anyone knowing. No need to download anything or sign up—just easy, simple access to view their content and figure out what’s working for them. Whether it’s the types of posts they share, the timing, or how much engagement they get, Peekviewer helps you see it all.

How to Use Peekviewer

1. Open your web browser on your phone or computer.
2. Type in the username or paste the link of the profile you want to check. You’ll be able to see the content, whether the account is private or public.
3. Sign up with your email to get started.
4. Choose a plan that works best for you—whether it’s a 1 month, a 3 months, or a 1 year.

Advantages of Using Peekviewer

• No need to log in with your own Instagram account.
• You can download and save posts, stories, and reels in different formats.
• Everything’s done through your browser—no extra apps to worry about.

Peekviewer Features

• You can see photos and stories from private Instagram accounts without anyone knowing, keeping you completely anonymous.
• Watch private stories as they’re posted, without notifying the account owner.
• Peekviewer lets you see how much interaction a post gets—likes, comments, and who’s engaging with it. You can even check out older posts that are getting extra attention.
• Watch Instagram content without alerting the account owner—stay invisible.
• Follow and check as many Instagram accounts as you want without any limits.

Conclusion 

Peekviewer is a best instagram story viewer for anyone looking to improve their social media strategy and conduct a social media audit privately. It lets you see Instagram stories, posts, and reels—whether the account is private or public—completely anonymously. This means you can check out what your competitors are doing without them knowing.

With Peekviewer, you can track what’s working for others, spot trends, and understand what content gets the most engagement. This is super helpful for businesses, like beauty shops for busy moms, where staying on top of social media trends is important.By using Peekviewer, you’ll be able to create content that helps busy moms look and feel their best in no time—and sell a lot of products along the way!

FAQ

1. How often should I do a social media audit?
   It’s a good idea to do it every three months to keep your strategy on track.
2. What are the best tools to use for  improving your social media strategy?
   Some great tools are Peekviewer, Sprout Social, and Google Analytics.
3. Is it safe to use tools like Peekviewer?
   Yes, Peekviewer is safe to use.