Best Social Media Monitoring Tools and Their Trending Features

Social media has become an integral part of our daily lives. It’s not just a fun way to connect with friends, family, and colleagues but also essential for businesses and marketing for tracking and managing conversations about their brand across different platforms. 

A solid online presence is key for anyone looking to achieve a strong return on investment (ROI). This can only be accomplished through ongoing customer engagement and satisfaction with products or services. However, because of the limited understanding of how the audience feels about the brand, many businesses fail with it. So, what is the solution? That’s where an effective and reliable social media monitoring tool comes in handy. 

But with so many apps available in the market, where all vendors promise winning results, how to choose the best tool for social media monitoring? What problems can they solve, and why are they essential for your business growth? That is what we will discuss in this review. 

Looking for a reliable way to monitor social media activity without limits?

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The Common Problems That Social Media Monitoring Tools Help to Solve

Well, what problems can social media monitoring tools help to solve? In short, they can address a variety of common issues, such as:

• Downloading content: Do you want to download someone’s videos, photos, or other media files from social media like Instagram to your device, or do you want them stored online in your user space? No problems. With a reliable social media monitoring tool such as Peekviewer in your arsenal, it will be as easy as eating a bar of chocolate. 
• Finding hidden or private information: Let’s imagine the following scenario – your friend suddenly blocks you without any explanation, or you send them text messages. Still, they don’t respond, making you suspect you might be restricted. Maybe you want to follow a popular blogger but prefer not to pay for a subscription. A social media monitoring tool can help solve these problems.
• Analyzing data: Collect and process lots of social media data for trend analysis, sentiment analysis, or competitive research without leaving any trace of your digital presence on their page.
• Tracking online activities: Do you need a social media monitoring tool that will allow you to track the online activities of your kid, ex, spouse, colleague, or competitor without them knowing? Social media tracking tools can give detailed information about their social media behavior, helping you stay informed without raising suspicion.

Using the best social media monitoring tool, you will get a helpful solution to manage and access information that might otherwise be hard to track or obtain.

Benefits of Using Tool for Social Media Monitoring

So, what are the benefits of using social media monitoring tools? Here are some of the key advantages:

Private Accounts Activities Monitoring

Social media monitoring tools are especially useful for accessing and tracking private accounts. If someone has set their profile to private, you can’t view their posts, stories, or updates unless they allow you to follow them. This can be frustrating, especially when you want to stay informed about a friend’s, ex-partner’s, or competitor’s activities without directly interacting with them. So, what is the solution? Simply use a reliable tool for social media monitoring. 

With Peekviewer, you will be able to bypass these restrictions:

• View posts, reels, and highlights: A good tool will provide you access to the content from private profiles that would normally be hidden from you, helping you keep track of what they are sharing. Simply saying, you will get all the rights as if you were their follower, without sending them a follow request.
• Get access to their follower/followings list: Understand their social circles by accessing private follower and following lists, which can reveal personal connections, interests, or other useful information.
• Watch stories: It is a great opportunity to view other people’s Insta stories, even those with private accounts. Although there are very few reliable tools to assist you with IG stories monitoring, in this review, we will tell you about the ones that are truly worth considering.

Analyze Competitors’ Tactics

Social media monitoring tools allow you to monitor your competitors’ activities, strategies, and engagement without them knowing. You can analyze their posts, follower growth, and interaction trends to gain insights into their marketing tactics.

Monitor Tagged Mentions

Social media tracking tools let you keep tabs on when and where your target’s name, brand, or product is mentioned across platforms. Be it a tagged photo or location, you can dive in and stay informed about their activities.

Track the Latest Trends

Social media monitoring tools make it easy to spot new trends by looking at popular content, hashtags, and conversations. By keeping up with these trends, you can change your strategy to match people’s interests and take advantage of what’s becoming popular.

Best Social Media Monitoring Tools

Looking for a reliable social media tracking tool? Here are 5 best social media monitoring tools for you listed. 

Peekviewer 

Do you need an effective social media monitoring tool to spy on any public or private IG account in a ghost mode? Peekviewer is a good solution.

Using this anonymous IG stories monitoring tool, you will be able to track competitor accounts, view their stories, and download any video or post they share directly to your own device.  Here are the other benefits of using this Instagram profile viewer:

1. Watch private IG stories with the ability to store them for up to 3 months in your user account.
2. View comments, tagged photos, and locations.
3. Take advantage of the “hot likes” feature, which shows who likes your target’s posts most often.
4. Monitor multiple private and public accounts from one dashboard.
5. Get notifications as soon as any new post appears.
6. Spy on their social media activities in a hidden mode.
7. Overcome certain IG’s limitations, such as restrictions and blocks.
8. No necessity for an Insta account creation.
9. No app installation.
10. Easy to navigate UI.

What’s more? Excellent customer support to help you navigate the tool and address any questions or issues you may have.

Instanavigation

Instanavigation is a tool that uses SSL encryption to protect your information and keep your browsing private. Although the tool is free to use, it will provide access to monitoring only public accounts, ensuring that you can still gather insights while respecting users’ privacy settings. It also promises stress-free and anonymous IG stories monitoring in incognito mode. 

These all would sound great if the tool worked as claimed. Currently, there is an unknown error on their website, rendering the social media monitoring app unusable. So, if the devs want to be taken seriously, they must fix this error as soon as possible.

Sprinklr

Looking for a social media engagement tool? Sprinklr Social is a powerful platform that helps businesses maintain a consistent brand experience across 35+ digital and social channels. You can easily plan, schedule, and publish content using an editorial calendar and AI recommendations. Plus, you can customize reports to track brand health and campaign effectiveness.

Keyhole

Keyhole is a tool that helps you track keywords and hashtags across different social media platforms all in one place. Simple reports will provide detailed info about campaigns, events, and influencer performance in real-time. Keyhole also finds any online conversations mentioning the keywords you’re tracking, so you stay informed about what people say.

Mention Tracker

Do you want to know how to monitor social media, understand online conversations, and manage your social media? With Mention, you can easily achieve your monitoring goals. You’ll discover industry trends, measure your campaigns’ performance, and learn what people like or dislike about your business brand.

Conclusion

Social media monitoring is what many people look for, and regardless of your purpose, you may need a reliable tool to assist you with it. So, with a reliable tool like Peekviewer, you will be able to look behind the closed curtains and better understand what drives the monitored users!